Instagram has been around since 2010, oh how time flies. That is the same year my partner and I moved to LA from NYC. Eight years ago I thought Instagram was for the narcissistic selfie obsessed folks. It still is, but it's also a place where professionals share their photos. It took me a looooooong time to jump on the Instagram wagon, but now that I've been smuggled in I am enjoying sharing more images and video with the world! (My copyright of course ;) Follow me @naheedence for my latest posts.

Right now I am in the middle of a campaign to show how close I am to my photography gear. I take really good care of them and pamper them like I would any pet I owned. They are my pets, in fact. I like to take them out, have some fun, make sure they get enough rest and stay clean.

Therein lies the idea for this campaign. I am taking a metaphorical look at how close I am to my gear. Also, how they are so well coordinated. They help me tell stories. They bring my ideas to life.