The following scenarios show various setups and results for a bottle of cologne I shot during a product photography session. You can use these basic principals for lighting a myriad of subjects.
First Setup: One strobe light fired with a shoot through umbrella positioned to the left of the product.
Second Setup: One strobe light fired with a shoot through umbrella to the left of the product, and a folded white board reflecting light on right side of product.
Third Setup: Two strobe lights fired with shoot through umbrellas directly to the left and right of the product.
As you can see, the best results are from two strobes, but if you only have one light, using a handmade reflector can help out a lot! None of these photos have any retouching :) Here I am below with my setup. Have a great day!