Naheedence Photographic: Blog en-us (C) Naheedence Photographic (Naheedence Photographic) Wed, 18 Apr 2018 21:53:00 GMT Wed, 18 Apr 2018 21:53:00 GMT Naheedence Photographic: Blog 95 120 Humorous Family Portrait Session in Los Angeles!

Babies are the toughest clients! Many times you are lucky to get a handful of "good" happy shots during a photo session. It depends on so many variables and you try to get them all just right beforehand. Has the baby napped and eaten? Is the room warm or cold enough? Will the baby be bothered by the flash? And sometimes you have a very short window so you have to hold that shutter down before you miss any magic. But magic is subjective, isn't it? The photos on the bottom of the triptych are hilarious, no? Why not book your special family moments with a pro? Call or email me today for a studio or outdoor portrait session in Los Angeles. I can even travel to you, we all know how much babies just love carseats, hahahah! *Disclaimer, these photos are not retouched, please excuse any blemishes ;)*

]]> (Naheedence Photographic) alien bees portraits alienbees dtla portraiture east los angeles portrait photographer family portrait photographer los angeles los angeles baby photographer los angeles photographer los angeles portrait photographer nela nela portrait studio photography Wed, 18 Apr 2018 21:52:36 GMT
Shooting Reflective and Metallic Objects The following scenarios show various setups and results for a bottle of cologne I shot during a product photography session. You can use these basic principals for lighting a myriad of subjects.

First Setup: One strobe light fired with a shoot through umbrella positioned to the left of the product.

Second Setup: One strobe light fired with a shoot through umbrella to the left of the product, and a folded white board reflecting light on right side of product.

Third Setup: Two strobe lights fired with shoot through umbrellas directly to the left and right of the product.


As you can see, the best results are from two strobes, but if you only have one light, using a handmade reflector can help out a lot! None of these photos have any retouching :) Here I am below with my setup. Have a great day!




]]> (Naheedence Photographic) alien bees tutorial canon 5d mark iii tutorial los angeles product photographer product photography los angeles product photography tutorial strobe lights product photography tutorial Tue, 10 Apr 2018 15:30:00 GMT
Pregnancy Photo Sessions in NELA-Northeast Los Angeles lifestylephotosPregnancy Maternity Photo Session Los Angeles Everyday we see hundreds, if not thousands of images. The advertisements, media, selfie overload, it all effects us in ways we don't even imagine. As a photographer I have deep respect for time and recording moments. The photographs captured during this maternity photo session speak for themselves. Boundless love for what is soon to come. 

Pregnancy can be a stressful time for some. Many of us know all too well the journey to pregnancy is often not an easy road. Couples sometimes open up and tell me their stories, how exciting and emotional their ride has been. I feel honored to capture photographs they will look at as their children and they themselves age. Memories can keep us going.

Choosing the right photographer who can put people at ease is key. When emotions are not forced and my clients are comfortable in front of the camera REAL moments are only seconds away. 

]]> (Naheedence Photographic) downtown los angeles portrait photographer east los angeles portrait photographer los angeles maternity photo session los angeles maternity photographer los angeles portrait photographer nela portrait session pregnancy photo session los angeles pregnancy portrait session los angeles Thu, 05 Apr 2018 20:24:41 GMT
Chakra Powered Jewelry Photo Shoot in Los Angeles I create outstanding photos of products for my clients throughout the country. Recently I shot a session for Five Star Hippie. They make spirit inspired jewelry and are based out of Santa Monica. President of the company, Janine Forte, has contagious fun and positive energy, which made our session exceptional. She is pictured here while I setup the shot of her bracelets to get the perfectly styled photograph.

Above is a closeup of the beautifully designed bracelets. I love using the Macro lens and capturing the handmade detail. Now this is something your IPhone is not going to do for you! If you have a product you want to stand out in the barrage of products online, hire a professional photographer. You hire a professional like myself for my TRAINED EYE and knowing the craft. Manipulating lights, setting up the camera and getting it all to work in harmony, that's my job.

]]> (Naheedence Photographic) downtown la product photographer jewelry photographer los angeles los angeles photographer los angeles product photographer Wed, 28 Mar 2018 19:11:58 GMT
Portraits Nonstop-Los Angeles Studio Photography

I started a campaign on Instagram @naheedence all about portraiture. I am using diptychs to show two photos created during one photo shoot. I shoot so many photos during one session it is difficult to choose only two images to tell the story of my subjects. I usually only choose one for my website but am gravitating toward diptychs so I can express more in one image.

I am shooting a variety of subjects at the moment. Product photography is up next. In the meantime I plan to continue this portraiture campaign and hope to get some bookings. Are you almost famous and need some outstanding photographs to help you get noticed? Give me a call or email me today! I have a fully equipped studio and am waiting to get creative with you. 

The portraits above are of cellist Valerie Kuehne and model Mel Bruner. Two moods, one image.

]]> (Naheedence Photographic) cellist cellist photography cellist portrait dtla los angeles photographer los angeles portrait photographer musician musician portraiture portrait photography los angeles portrait" valerie kuehne Wed, 14 Mar 2018 17:36:28 GMT
Photo Shoot with Producer Claude Young: Electric, inspiring and so much fun!

Claude Young's personality shone through during our photo session at my studio in Los Angeles. We scheduled the shoot the day before so I did not have much time to prepare. Claude made it easy to capture his bright personality.  He was cracking jokes and forcing me to laugh at myself because I was so focused on lighting, background distance from the subject, his facial position and making sure my settings were on point. If I am going to get the best shots I have to make sure my settings are right man ;) If anyone knows about proper settings it would be a precise producer like Claude himself.

Claude Young Los AngelesClaude Young Los AngelesClaude Young Los Angeles portrait session 2018 I put some Digital Underground on to keep the good times rolling and our photo shoot was definitely a hit. I hope we can do another session in the future and keep the creative juices flowing. Working with other artists is one of my favorite joys in life. I feel so lucky to be able to do it time and time again.





]]> (Naheedence Photographic) alien bees portrait photography claude young los angeles photographer los angeles portrait photographer musician photography naheedence photojournalism portrait photography portrait session los angeles techno techno producer Mon, 26 Feb 2018 21:09:58 GMT
Scheduling Photo Shoots in Los Angeles-Get Some Professional Photos and Stand Out in 2018! This year I plan to shoot more than ever and will up my game in the social media world. I am compiling a list of subjects for my campaign. I really wish Instagram allowed you to have separate sections in one account so I could display my images in a more cohesive way by subject. But, I guess that is what my website is for! I am hoping to draw more Instagrammers to my website, and of course get some web hits from Facebook as well. Let's be honest, I need some customers from those hits!

I really would love to shoot plenty of portrait sessions this year. There is something so special about meeting someone, shooting their photograph and telling their story within a 10-60 minute time span. 

Santa Monica PortraitSanta Monica Portrait I had about 30 minutes with the client above, who is an author. I setup lights, cleaned up the environs and made sure to bring out his personality all in a matter of minutes. I used two strobes and two diffused umbrellas for this shot and really wanted to make sure there were not any distracting shadows to take away from the background. I had to edit and send the photos his way within a few hours. I really love working under tight deadlines.

I photographed this image for Concierge Physicians. I had about 10 minutes in between the doctor's appointment to get the shot. I also had to retouch and send the best photos on the same day. Here, I shot with only one external on-camera flash and bounced the light off the low ceiling to get some nice light spread.

Next time you want to impress prospective clients with your website or brochure for your company, be sure to give me a call or send an email!


]]> (Naheedence Photographic) business headshots los angeles corporate headshots los angeles corporate photographer los angeles journalistic portrait photographer los angeles photographer los angeles portrait photographer naheedence Fri, 09 Feb 2018 21:00:00 GMT
El Sereno Mural in Los Angeles

Los Angeles is full of beautiful murals and every busy street has so much to see. Some of the best go unnoticed. One of my favorites is in my neighborhood in East LA, by artist Kristy Sandoval. In the top left corner is a quote from Cesar Chavez, "You cannot oppress the people who are not afraid anymore".

As a photographer in Los Angeles their is no shortage of coverage about DACA and ICE. Many artists have dedicated their careers to speaking out against injustice, by using the power of their outlook and creativity. 

City Hall looming on protesters in downtown LACity Hall looming on protesters in downtown LA at the Immigrants Make America Great Rally In the photo above, shot with my 16-35mm lens, City Hall looms large and tall over the protesters. It's been said that City Hall in downtown LA is like a large phallus in the middle of the city. Placed their by conquerers whose only passion was to colonize and control the masses.

We are connected to our past as much as we are the present and future. Being an artist telling stories through images allows me to freeze time. Whose stories and images will be held in people's minds? Will we be impacted by what we've seen? Hopefully...

]]> (Naheedence Photographic) el sereno mural los angeles city hall los angeles kristy sandoval los angeles murals los angeles photographer Sat, 27 Jan 2018 00:31:07 GMT
Birth Photography in Los Angeles

Giving birth is one of the most amazing and intimate experiences a woman and her loved ones can have. When I photograph births I place my photojournalist cap on and let the magic unfurl. This is of utmost importance so you are not intruding on such sensitive moments. I've worked with midwives who've told me some bizarre tales about what photographers have done during a live birth, I will never be in that category. You will barely notice I am there.

I am looking forward to photographing more births this year. I hope you will consider me to photograph your birth ladies. It is such a sacred day and reliving it through photos is a lovely way to remind you of those moments for a lifetime. In Los Angeles there are over 130,000 births a year! I hope I will be there for some of those solitary experiences.


]]> (Naheedence Photographic) birth photography los angeles birth photographer los angeles event photographer los angeles photojournalist Sat, 13 Jan 2018 02:45:27 GMT
Sunset in Downtown Los Angeles NYE, 2018 is here... Chinatown Historic State Park in Los AngelesChinatown Historic State Park in Los AngelesChinatown Historic State Park in Los Angeles, Chinatown, Downtown LA.

The sun sets on New Year's Eve in downtown Los Angeles. My daughter and husband are the tiny people walking by in the foreground. The Downtown Los Angeles skyline view is from Chinatown's State Historic Park.

I hope 2018 is a great year, and let's face it, it better be! Personally, 2018 was a great year as I enjoy each day with my toddler and keep my photography career going. The world at large is an entirely different story, I don't need to explain.

Here in LA we passed bills to help the homeless population, hopefully we will see those first steps carried out into success. I will be there with my camera in hand to capture the ever changing landscape. As we enjoy a "clean slate" and new beginning I hope to shoot more video and photographs, spend more time working on my art and enjoy every moment possible with my family.

Here is to you 2018, may you takes us light years into a better future for us all...

]]> (Naheedence Photographic) angeles" chinatown los angeles downtown downtown los angeles skyline downtown los angeles sunset los los angeles event photographer los angeles photographer los angeles photojournalist los angeles state historic park nightlife photojournalism los angeles Tue, 02 Jan 2018 03:13:19 GMT
Shepard Fairey The Library Street Collective's Shepard Fairey exhibit is nestled among dumpling factories and the Los Angeles State Historic Park in downtown Los Angeles. The space is hidden at 1650 Naud Street. Recently, I photographed the space during the stunning display of Shepard Fairey's work at his exhibit, Damaged. I loved the setup of the exhibit where you walk in and enter a mock-up version of the artist's studio. You immediately see details like his paint splotched shoes, paint mask and shards of multicolored paper.

Shepard Fairey SculptureShepard Fairey SculptureShepard Fairey Sculpture at Damaged Exhibit in DTLA.

I was happy to see so much of his work and didn't know Fairey created sculptures like the one above. I am always impressed by his wit and attention to detail.

The warehouse where the "Damaged" exhibition is located in Chinatown is thousands of square feet. Library Street Collective is Detroit based and is a member of the New Art Dealers Alliance (NADA). NADA is a non-profit arts organization dedicated to the cultivation, support and advancement of new voices in contemporary art. The exhibit ends on December 17th and I feel so lucky to have seen Shepard Fairey's largest exhibit to date.

]]> (Naheedence Photographic) damaged damaged exhibit downtown los angeles photographer library street collective los angeles architectural photographer los angeles art exhibit photographer los angeles event photographer los angeles photographer shepard fairey Thu, 14 Dec 2017 22:36:29 GMT
Year End Sale on My Handmade Clutches/Zipper Pouches-Original Photography & Design If you need a stylish clutch or large zipper pouch for yourself or loved ones check out my Etsy shop at: 

The video below is a time lapse of myself making large clutches and zipper pouches from start to finish. Coming up with my own designs and learning how to sew a large clutch was a very exciting project for me. I hope you will support my art and buy a pouch today! They are gender neutral and I place extra cushy lining in the pouch so they can also be used to keep your tablet safe. Watch My Time Lapse of Zipper Pouch Creation!

I first came up with the idea of placing my images on merchandise a few years ago. I started with the zipper pouches and am hoping to launch a line of pillow covers in the coming years. The bags are made in Los Angeles and the materials are sourced locally, all are made in the USA. I get the zippers from a great place in the fashion district of downtown Los Angeles called Zip Up Zipper.

Sewing these bags allows me time to be crafty. I enjoy meditating during the process and learning the skill of sewing. I am always amazed by how much I learn each time I sew. Similarly, each time I shoot a photo session I learn something new. I love mastering the art and craft of stunning visuals and am happy to create a bag to display some of my photography and designs. I put my heart and soul into these bags. I tried out different designs, fabrics and learned how to sew them from scratch. I had to try a few printers who print on fabric for me to get the sharp look I was going for. It took a long time to perfect them. 

My next step is to approach some local shops in Los Angeles and sell some bags on consignment. The bags fit a 10 inch or smaller tablet perfectly. They can be used for anything from makeup and toiletries to art supplies. Wish me luck and stay tuned, buy a bag for someone this holiday season! Check out my shop at:

]]> (Naheedence Photographic) bag sewing bags" etsy bags ipad photo pouch los angeles craft los angeles photographer los angeles professional photographer made in los angeles photo bags sewing zipper pouch Tue, 12 Dec 2017 00:00:00 GMT
Downtown Los Angeles Public Library Main Branch I have always been fascinated with the passage of time. The words "This too shall pass" make me feel the importance of capturing time through photographs. The Los Angeles Public Library is a cultural and informational hub. Will that change in the future? I wonder how changes in technology will effect how information at the library is exchanged. Remember the Dewey Decimal System, I bet you most people under the age of 25 aka millennials do not!

Self Checkout at the los angeles public library in downtown la

We live in a time when public education is being defunded. That's why it is more important than ever to visit a library and surround ourselves with books, computers and discovery. Part of my job as a photographer is to pay attention to every detail of my surroundings. I take those photographs and create an essay in my mind about what story I want to tell.

The photo above is just outside in the courtyard of The Los Angeles Public Library. I predict in 5 years there will be a lot more pedestrians in this park with all of the changes happening in DTLA.


]]> (Naheedence Photographic) information libraries los angeles event photographer los angeles photographer los angeles portrait photographer los angeles public library technology Thu, 07 Dec 2017 18:50:31 GMT
Mehndi Ni Mehndi I remember having mendhi placed on my hands and feet as a child. I was so excited to see the colors meld into my skin. The longer you left it on, the darker it became. It's been a couple of years since I've had it on my palm. There are thousands of designs and I like to photograph while they are being "inked" on. It takes a steady hand, an eye for design and a lot of practice to get it to look lovely. Then again, almost any design looks good, in South Asia you see men and women with only a burnt orange circle of mendhi on their hands. Mendhi is used by Hindus and Muslims worldwide to celebrate many occasions, especially weddings. According to a dictionary of Urdu, classical Hindi, and English the use of mehndi and turmeric is described in the earliest Hindu Vedic ritual books. It was originally used for only women's palms and sometimes for men, but as time progressed, it was more common for men to wear it. Haldi (staining oneself with turmeric paste) as well as mehndi are Vedic customs, intended to be a symbolic representation of the outer and the inner sun.

]]> (Naheedence Photographic) henna hennah hennah tattoos los angeles event photographer los angeles photographer los angeles portrait photographer mehndi photographer Tue, 28 Nov 2017 00:59:36 GMT
90th Birthday of a Hard Working Immigrant This portrait of my grandfather is very special to me. I photographed the portrait in Detroit a few months ago. My grandfather turned 90 years old and is close to my heart. 

My family emigrated here slowly from Pakistan in the late 1970's. They are hardworking and we thank them each day for all of the sacrifices they made so the future generations of their family could have a better life. 

The photo to the left is from 1952 shot by a forgotten photographer. The portrait on the right is him at 90. May we all be so lucky to have our health and happiness at his age. 

]]> (Naheedence Photographic) american first generation los angeles photographer los angeles photojournalist los angeles portrait photographer pakistani Sat, 18 Nov 2017 07:54:53 GMT
Family & Children's Portraits at my studio in East Los Angeles aka NELA I had a third photography session with loyal customers who I am so honored to capture. I photographed their first little one when she was born, then when she was 2 and now the second came along and we had a session with her and the familia. The session was full of fun and laughter. I love the photograph above because I can't decide what the kids are thinking, but whatever it is, it has got to be good! It is a mix of shock and happiness balled together in one.

Outdoor Portrait PhotographyA family shares laughs in East Los Angeles at Naheedence Studios.

I imagine families looking back at their photos in 30 years and reliving their memories through the photographs I capture. As a child of the 80's I daydream of them sifting through an old photo album with photos you can peel off from the album pages. Although, I know it will more likely be a photo printed directly on the page that may have lost some of its color over time.

I love capturing a family through the years to see how they've grown. During the photo shoot Papa was full of silliness. The littles and Mama were loving it. Toward the end of the photo shoot we shot some more formal portraits in the studio and outdoors. I often sing "Happy Birthday to You" during family sessions. It loosens up the kids and if I shoot continuously I am sure to find a gem in there somewhere. Tickling usually works too.

I am looking forward to photographing more happiness during the 2017 Winter Season. Please contact me to book a session for your loved ones today!


]]> (Naheedence Photographic) east los angeles family portrait photographer family of 4 portraits family of four portraiture family portraits asian los angeles children's photographer los angeles family portrait photographer los angeles photographer los angeles portrait photographer nela family portrait photographer northeast los angeles family portrait photographer Fri, 10 Nov 2017 23:43:21 GMT
Photo Session with Celebrity Chef Mick Brown

Chef Mick Brown visited my studio for a portrait session last week. We had a great time and he left me with the most delicious roasted vegetables and a whole smoked fish that my family happily devoured. Mick was grillmaster champion at cutthroat kitchen in 2015. He has his own catering company that focuses on healthy BBQ.

My idea for the photograph stemmed from how important tools are in a chef's life. We all have our go-to wooden spoon, pan or barbecue fork that we can always rely on. This barbecue fork was given to Chef Mick by his father. His father passed away recently and this fork is part of a set that he uses often. He has sweet memories of how his dad taught him to cook.

I also wanted to incorporate a sense of power in the image. A Chef has control over what we put into our bodies. Our bodies keep us going and that is a very powerful role for a chef to fulfill. Of course not all chef's cook for health but this photograph was about Chef Mick Brown, not Mario Batali ;)

I have worked with him on portraits before and we always have plenty of laughs. Connecting with my clients is one of the most important parts of my job as a professional photographer. I love it!

I am going to submit some of my photos from the session to The Smithsonian Museum Chef Portraits contest. 

]]> (Naheedence Photographic) barbecue chef chef cutthroat kitchen grill master grillmaster los angeles celebrity chef photographer los angeles event photographer los angeles portrait photographer mick brown portrait" Fri, 27 Oct 2017 18:01:15 GMT
Wedding Season Bookings 2018! Photo by Los Angeles wedding photographer Naheed Choudhry. Naheed is an award winning wedding photojournalist based in the Echo Park/Silverlake area of Los Angeles.

I am happy to announce I just booked my second wedding for next year!  My clients always tell me they are drawn to my work because the photos look real. No over processing and trendy filters, just beautiful moments captured perfectly in the heat of the moment. I am so passionate as a wedding photojournalist in Los Angeles and continue on my path to be the best storyteller.

Los Angeles wedding photography by Naheed Choudhry. Wedding photographer in Echo Park/Silverlake.

As a wedding photojournalist I only get one chance to capture the fleeting moments during a wedding. As a master of light I can shoot both in the brightest light of the summer to the darkest dance floor at a reception. After shooting over 100 weddings I give my clients an idea of how long it may take to shoot ceremonies, portraits and everything in between.

The photos above display a bride being lifted in a chair on a dance floor during her reception and a groom wiping the tears from his mother's eyes during the emotional day. Each of these moments lasted for a few seconds and I was there with two cameras and a lot of energy to get the shot!

My clients are sometimes surprised by how many moments during their day I capture. They tell me since they weren't able to see their guests at every moment they are happy I could show them so much of the day they missed. I am a great storyteller and prove it through every photo.

Dear brides, I hope you will consider me in your quest to find the right wedding photographer. After the dress, flowers, ceremony and reception you will look back and want to have beautiful photos with me to capture your day perfectly.

]]> (Naheedence Photographic) documentary wedding photographer documentary wedding photography east los angeles wedding photographer echo park wedding photographer los angeles photographer los angeles wedding photographer los angeles wedding photojournalism wedding photojournalist los angeles Fri, 22 Sep 2017 18:12:51 GMT
Labor Day 2017: Disgraceful days for immigrant and women workers This Labor Day I reflect upon America's countless undocumented immigrant workers, women and history. In the wake of Hurricane Harvey the tough facts are that more than a quarter of all Texas construction workers are undocumented immigrants, according to a Pew Research study from November 2016. Of the nearly 1.7 million undocumented immigrants residing in the state, about 400,000 work in the building trades.

Houston will need to add thousands of workers to its construction industry labor force to restore the immense damage that has happened. According to Richard Fisher, the former president of the Federal Reserve Bank of Dallas. With Trump's anti-immigrant stance such needed labor will not exist. As job shortages continue he doesn't back down from his policy to harass, arrest and detain immigrant workers. The same people who can help rebuild Houston. 

According to the Economic Policy Institute’s 2016 analysis of federal labor statistics, the median wage for U.S. women is about 16.8 percent less than the median for men — with women making about 83 cents to a man’s dollar. According to economist Elise Gould, that’s a gap that only increases as women become more educated and climb the corporate ladder.

Donald Trump has revoked the 2014 Fair Pay and Safe Workplaces order former President Barack Obama put in place to ensure that companies with federal contracts comply with 14 labor and civil rights laws. The Fair Pay order was put in place after a 2010 Government Accountability Office investigation showed that companies with rampant violations were being awarded millions in federal contracts.

“Engineer Delores Brown tests circuits for the control system of a U.S. communication satellite. Mrs. Brown was the top graduate in 1967 from the school of engineering of Tuskegee Institute in Alabama”

By an unknown photographer, Honeywell, Inc., unknown location, ca. 1973

African American women found it easier to pursue professional careers because of court rulings such as the 1954 Brown v. Board of Education decision, which called for an end to segregated schooling, legislation such as Title VII of the 1964 Civil Rights Act, which outlawed discrimination based on race and sex, and affirmative action policies.

National Archives, Records of the U.S. Information Agency (306-N-2594)

Child Labor By W. Pack, February 18, 1915

Throughout the 18th and 19th centuries, workers at public markets stocked merchandise and haggled over price with customers. These markets were run by municipalities and provided shoppers with a variety of goods at a central location. By the time this photograph was taken, public markets were already facing stiff competition from retail grocery stores and commercial wholesale markets.

National Archives, Records of the Bureau of Agricultural Economics (83-G-21)

“Lace House Dry Goods Co.” By an unknown photographer, St. Louis, Missouri, ca. 1909

This photo of a Chinese Business was part of the Immigration Service's investigatory case file of Lew Wa Ho, a sales clerk with the store. As a merchant, he could legally enter the United States under the Chinese Exclusion Act, which restricted most Chinese immigration. He returned to China, married, and came back to the U.S. in 1909. He may have submitted this photo as proof of his occupation.

National Archives, Pacific Region (Seattle), Records of the Immigration and Naturalization Service


]]> (Naheedence Photographic) afscme" equal pay for women immigrant march los angeles immigrant rights labor day labor day 2017 los angeles documentary photographer los angeles photojournalist Fri, 01 Sep 2017 22:17:43 GMT
Family Photo Sessions in East Los Angeles-NELA

I photographed a couple of family portrait sessions that are candid and beautiful. I know the interwebs are loaded with millions of family photos but every photo I capture of a family will be a moment captured for a lifetime and beyond. I feel so lucky to be able to create a historical document for a family. 

The photos above are from the first session. Below I photographed a surprise baby and his mother and daughter. Unfortunately papa was at work. Below are a couple of photos from the day. We had about 15 minutes to capture some good memories. Sometimes I have more time. But both of these sessions laster under 20 minutes! You need to work with lightning speed, babies are not patient!


]]> (Naheedence Photographic) los angeles family photographer los angeles family portrait session los angeles photographer los angeles portrait photographer Fri, 25 Aug 2017 23:50:13 GMT